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Korea s imported liquor market has seen a steady increase in sales over the past year as more and more young consumers here turn to whisky and other types of hard liquor. Pernod Ricard Korea (PRK) has been riding high on the trend, posting a 32.5 percent increase in sales last year from 2021.
Ballantine s, the world s No. 2 Scotch whisky brand, unveiled a new collection of premium liquors serving as a tribute to past and present master blenders.
Korea branch of global wine and spirits leader Pernod Ricard may have to deal with longer labor union strikes which were extended last month. The company headquarters has remained silent on the issue.