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Top 10 best-selling rum brands - The Spirits Business

Havana Club redesigns Máximo Extra Añejo - The Spirits Business

Pernod Ricard-owned Havana Club rum has refreshed the packaging for its limited edition Máximo Extra Añejo to make it more sustainable.

Havana Club campaign lands in UK - The Spirits Business

Havana Club launches smoky rum finished in whisky casks

Havana Club launches smoky rum finished in whisky casks 26th May, 2021 by Kate Malczewski Pernod Ricard-owned Havana Club has debuted a new expression in the Canadian market – a smoky rum matured in Islay whisky barrels. Havana Club is launching a smoky expression in Canada Havana Club Cuban Smoky is a dark rum that has been part-aged in Scotch whisky barrels from Islay. On the nose, the rum offers touches of dried fruit and a light smokiness; the palate brings notes of smoke, cocoa, dark chocolate and a dry spiciness, followed by a half-dry finish. The 40% ABV bottling is available exclusively in Canada and Cuba. It was released in Ontario and British Columbia this month and will be available in Quebec in June, retailing for CA$42.45 (US$35.14).

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