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The company is riding Dairy Milkâs strong equity and legacy for the new brand extension.
Mondelez India has entered the lollipop sub-segment in the confectionery category with the launch of Cadbury Dairy Milk Lolly. The new product is also the only âchocolate lollipopâ in the Indian market.
The hard outer caramel casing of the Lolly is filled with Cadbury Dairy Milk chocolate. Dairy Milkâs new lollipop extension will share the space with existing players like Hersheyâs Jolly Rancher, Perfettiâs Chupa Chups and Wrigleyâs Pim Pom.
Commenting on the launch, Inderpreet Singh, associate director â marketing (beverages, meals, candies and gums), Mondelez India, said, âCadbury Dairy Milk Lolly, being the only chocolate lollipop in the segment, provides the brand with an opportunity to strengthen its foothold in the category and stay true to its vision of proving consumers with more choice. By uniting Indiaâs much-loved and mos