WITH lockdown starting to ease many women are looking forward to ditching the tracksuits and sloppy home- working attire for something more flattering. The Perfect Dress Company in Ferndown is an on-line business that launched in the most inauspicious of times - March 2020, but despite the pandemic has enjoyed remarkable success. It s now our worthy winner of Trader of the Week. The company was founded by Sunny Bird who lives in Ferndown with husband Darren and daughter Sophia,3. She also runs Sunny Bird PR in Bournemouth. Sunny was diagnosed with Graves’ disease in 2012, gaining 19kg (42lbs) in just three months, and found herself not only facing a debilitating illness, but also the challenge of finding a whole new wardrobe to suit her changed figure.
Tanya Bardsley is feeling really good from ditching booze and working out after lockdown triggered anxiety
EXCLUSIVE Tanya Bardsley opens up about the changes she s made after lockdown initially triggered her anxiety.
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She s been open and honest about her mental health struggles in the past, and now Tanya Bardsley has revealed she s feeling really good after finding ways to minimalise her anxiety.
Pivoting to PPE
The fashion industry showed its resourcefulness by switching production to create PPE in support of the NHS and UK care homes during the first lockdown. Mulberry’s Somerset factory produced more than 17,000 gowns, while Derbyshire supplier David Nieper (above) created 40,000 garments.
Reiss donated 6,000 metres of fabric in total to both the Emma Willis Style for Surgeons initiative, which was set up to produce scrubs for the NHS, and the Emergency Designer Network, which was established in April by emerging London-based designers Cozette McCreery, Holly Fulton, Bethany Williams and Phoebe English.
Driving donations
Many brands devised clever ways to raise funds to support both the NHS and charities supporting those impacted by the pandemic. Among them, Ted Baker launched the digital pop-up shop, Ted’s Bazaar, with all profits from the sale of merchandise (pictured above) going to charities including Magic Breakfast, which provides meals for school children in