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New tool allows businesses an unprecedented level of insight around consumer spending habits
Leading customer insights agency, Perceptive, and New Zealand’s original fintech startup, Paymark, have launched Ada, a new tool that offers unprecedented insights as to how New Zealanders spend their money.
Ada combines Paymark’s EFTPOS transaction data the largest of its kind in New Zealand with over 1 billion transactions a year with Perceptive’s data science and visualisation capabilities to create a powerful business intelligence tool.
This new service offering produces comprehensive customer intelligence and builds a complete picture of what drives customer outcomes by using transactional data.