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but it wasn t just innovation that got sir richard branson attention. tonight with richard branson back in london after his record breaking transatlantic run, the virgin publicity bandwagon is under full steam. from speedboat crossings to record breaking balloon attempts, his adventures are secured him headlines secured him headlines and more than a few brushes with death. good evening, richard branson s transatlantic balloon flight - has ended in high drama tonight. i he and his copilot, - per lindstrand, abandoned the giant virgin atlantic flyer and landed in the sea off- the west coast of scotland. why are you so addicted to danger? um, i m certainly not addicted to danger and i m certainly not craving death. sir richard, how can i put this to you? it was at the back of your book you have got 75 no, 79 near death experiences. that s the first thing you say which i am actually going to go so far as to say i disagree with.

Richard bransonWasn t just innovationBalloon attemptsThe virgin publicitySpeedboat crossingsTransatlantic runAbandoned the giant virgin atlanticTransatlantic balloon flightPer lindstrandNorthern scotlandSea offWest coast