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Electronic Arts wants more adverts in games

'Madame Web' Is One Huge, Terrible Pepsi Commercial. Why?

Photo Illustration by Elizabeth Brockway/The Daily Beast/GettyI am an avowed Pepsi hater. It tastes gross. Coke is better. No, I will not be taking further questions.But somehow, this Pepsi hater saw Madame Web at a theater so deep in the pocket of Big Pepsi that it not only exclusively served the foul drink, but the Pepsi logo was also on the walls of the auditorium. And, reader, I’m glad this is where I screened the film—because this is the optimal way to watch this suboptimal superhero film,

Games for marketing: nothing new but growing in impact

Even if you don’t consider yourself “a gamer”, chances are you engage in at least some form of gaming in your day-to-day life, writes Glenn Gillis, CEO of Sea Monster Entertainment.

'Armored Core 6' players are creating unhinged pop culture mechs

The 'Armored Core 6' community are a creative lot, using the extremely customisable mech editor to bring unhinged builds into being.

Cinnamon summers: On being Libyan, and British

Writer Nadeine Asbali recreates beloved Libyan dishes inspired by childhood summers by the sea in Benghazi.