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True money in advertising in the long run from global integrated agency-client relationships : Menno Kluin

An elevator pitchesque chat with Dentsu Creative US’ CCO at Goafest '22.

The tyranny of the meme

Pepsi gives a shout-out to young India s swag

Pepsi gives a shout-out to young India’s swag  Share Via: They’re spending their days and nights helping people, even strangers, during the second COVID wave because that’s what leaders do. “When all this is over and it will be over soon, we will remember India’s young with a fiery will…” Pepsi India’s latest spot is a shout-out to the youngsters, who went out of their way to help people during the ongoing second wave of the Coronavirus pandemic. “They got things done. Not just for family, or friends of friends. They came forward for strangers, for days on end,” remarks the voice-over.

Social media as usual, total silence, good samaritanism: How should brands handle their handles?

Share Via: Brands are being forced to choose between business-as-usual, falling silent or playing the Good Samaritan. A couple of days ago, streaming giant Netflix released the season five part two trailer of its hit TV show ‘Lucifer’. It’s a show based on a DC Comics character where the devil, after doling out punishment to sinners for billions of years, gets bored and moves to Los Angeles, where he now runs Lux, a piano bar. I am what you’d call a cult fan of this show. Right after I watched the trailer, I wanted to share it on my social media accounts. But when I was about to click on the ‘share’ button, something stopped me. It didn’t feel right.

Watch: Tiger Shroff and Disha Patani s flirty chemistry in Pepsi India s newest advert

Watch: Tiger Shroff and Disha Patani s flirty chemistry in Pepsi India s newest advert
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