Pepperfry Results: During FY23, Pepperfry reduced its advertising and promotional expenses by over 10% on year to Rs 106 crore. Further, while it struggled to increase scale, order fulfilment costs, which include logistics and warehousing expenses, fell in the year to March 2023. Costs under this head fell to Rs 87.4 crore in FY23 from Rs 89.3 crore a year earlier.