i don t know if you ve been to peppa pig world. who has been to peppa pig world? not enough. not that many people had been to peppa pig world at that cbi events, but let s assess whether this is a political storm that will pass or something that may have longer residence. anoushka s with us, chris williams joins us from the daily telegraph and joe is here, co founder and director of delta poll. i m also told that you have been dubbed the housewives favourite pollster by the times. laughter which is an interesting moniker. but let s stick to the story here. help me and to everyone assess this peppa pig story. it got a huge amount of attention, but in the long run, does it matter? well, when looking at any of these such events, it s important to distinguish between turning points, as in true moments that make a difference that last in the polls and simply talking points. those moments that may produce a spike in the support in one way or the other, but don t actually make a lasting diffe
we are also going to talk about that peppa pig cbi speech with. he is a very well known pollster. he will help us gauge how we understand when lots of coverage does or doesn t translate into something longer lasting. before we get to that, though, let s hearfrom my co presenter of the media show, katie, because katie has been interviewing the new culture secretary, nadine dories, and we are going to release that as a podcast, so you can listen to the whole interview, but here s just some of it where the culture secretary talks about her plans to take on online harm. we are looking at and considering making somebody within an organization like facebook or meta rebranding doesn t work, by the way or one of those organizations criminally responsible. that is something we are considering, including in this bill. they have had notice, they have had fair warning, this bill is coming, abide by your terms and conditions now. remove your harmful algorithms now. there s 20,000 engineers that
upset by the way things have gone, you asked for this interview. he seems to have think it gone well for him, which is quite interesting, and off he walked. fascinating. steve, thank you very much for sharing the story behind the interview. we appreciate it. steve rosenberg joining us live from moscow. you can find the full interview both on iplayer and also on youtube. now, evidently, steve s interview has very much cut through, though the degree to which it will impact on belarusian politics we will see because of the way lukashenko runs the country. but if we turn our attention to stories in the uk, let s consider how and why some of those stories have a lot more impact than others, and we very much had a case study this week, the speech at the cbi, i m sure most of you listening heard it in some form. the prime minister lost his place for over 20 seconds, compared himself to moses at one point and also said this. yesterday, i went, as we all must, to peppa pig world,
and that then goes on to the news bulletins as a result of that. so that could be a factor, chris williams from the telegraph, let s also talk about certain papers being a factor, because anoushka talked about the owen paterson story and a part of that story in its momentum was the daily mail which devoted huge amount of coverage to it. how do you assess the mail s impact on the fact that the government ended up u turning on a range of fronts around the owen paterson story. i wouldn t overstate the impact of any one paper. i think what you saw at cbi and one of the reasons this cuts through is the prime minister looking weak in front of a home crowd, essentially. the cbi should be an easy venue for a conservative prime minister speaker, and it was clearly a bit of a disaster. and that s what i think cuts through. clearly the owen paterson affair was, as an issue, the start of a narrative which has now built up to things looking slightly out of control.
will drive what the papers are interested in. there is something that has shifted. i agree with joe, absolutely, i have used a lot of his data here at itv, and it s been very helpful at showing us that a lot of these things don t cut through. i ve remember being in hartlepool during a by election and there was a lot of focus on sleaze and it didn t come up once on the doorstep, but it feels to me that this is part of a context and a bigger story which began with the ellen paterson debate, and ever since then, there is a narrative that s negative for the government. now, in terms of media, let me give you an example, yes, it matters that all the news channels were watching what was happening at cbi, and some people were watching that, but what really mattered was when that evening a celebrity started to make fun of the prime minister, i think i saw a tweet that said, i think this is what pollsters talk about when they talk about cut through , because over 10,000,000 people watched that