regardless. when you meet with a cuss dorm and you set up a program or a regiment to get back in shape or lose weight, whatever, you deal with it in a timeframe. guest: absolutely, gentleman we have short timeframes, people want rewards, instant satisfaction or they give up and if they have a long-term goal, that is when procrastination sets in. so, a lot of my clients we have weekly goals and an ultimate goal. my office is packed with super motivated people, bathing suit season is around the corner so they have been watching their goals each week and they are motivate bud enjoy they are in the home stretch and they have their eye on the prize and they are in the giving up. neil: thinking of bathing suit season . i do not want to pursue that analogy. but, i wonder about your take on