it s a catchy phrase. in fact, i thought it was the price of a pizza when i first heard about it. each candidate lobbe lobbed grenades, some calling 999 unholily. when you take the 999 plan and turn it upside down, i think the devil s in the details. now that you re on top, people are coming after you. yes, the size of the bull s eye has gotten bigger, but pain never felt so good. they re looking at your 999 plan with a microscope. they re starting to take it apart. they re saying it won t work and it doesn t apply to people who aren t rich, who don t have money, that it s more beneficial to people with money. the people who are saying it won t work, what they re really saying is they don t want it to work. the notion that it is regressive on the poor is false for the following reasons. when you look at that sales tax, we simply have made invisible embedded taxes visible and reduced them.