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For Communities, Fostering Business-to-Business Connections Is the First Pillar of an International Strategy Using existing peer relationships, as well as establishing new ones with foreign investors future peers locally, is key to making them feel at ease. Editor’s note: This article was written by Amanda Shailendra, managing partner of The Pendleton Group, and is published as part of the firm’s annual sponsorship of Global Atlanta.  Amanda Shailendra Nurturing strong business-to-business connections with the right partners in the right locations is the first step for any community looking to attract international trade and investment. At The Pendleton Group, we see these business ties as the first “leg” of a community’s “three-legged stool” of international strategy. Along with government partnerships and educational exchanges, B2B connections are key to forming a holistic strategy for attracting international trade and investment.

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