October 13, Federal Trade Commission FTC put more than 700 US companies on notice not to deceive consumers by, among other things, falsely claiming an endorsement by third party, misrepresenting an endorser is actual user of products or services, failing to disclose a material connection between company and endorser.
The US Federal Trade Commission sent out hundreds of notices yesterday over the use of endorsements it says may violate its rules. Many prominent companies in the dietary supplement industry are on the list.