Peloton launched three new tiers for its app-only memberships, as well as Peloton Gym a new type of strength training workout format. The push is part of an effort to remind customers Peloton does more than sell bikes.
A torrid year has seen cost cuts and a major repositioning at Peloton, while the U.K. arm has reported deepening losses as the fitness brand looks to get back on track.
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