I’m sure you’ve been following the saga of the recent fiasco with the influencer Dylan Mulvaney as the new face of Bud Light. I'm not a beer drinker (at all; I simply hate the stuff), so I'm viewing this whole thing as something of a dispassionate observer. But the catastrophic drop in Anheuser-Busch stock is…
For Bud Light in particular, reaching a new audience is crucial, Alissa Heinerscheid, vice president of marketing at Bud Light, said in a recent podcast interview.
The phrase get woke go broke, employed by some conservatives on social media, suggests that brands which employ inclusive campaigns are angering a significant enough portion of consumers to lead to a material drop in sales. But experts say that inclusive campaigns are, in fact, often lucrative for businesses, serving as an important tool to reach key demographics.