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We normies are invisible to Anheuser-Busch corporate elites

I’m sure you’ve been following the saga of the recent fiasco with the influencer Dylan Mulvaney as the new face of Bud Light. I'm not a beer drinker (at all; I simply hate the stuff), so I'm viewing this whole thing as something of a dispassionate observer. But the catastrophic drop in Anheuser-Busch stock is…

ANALYSIS: Why Transgender Ad Campaign Could Be Bad News for Bud Light

DeSantis Joins Bud Light Boycott

Bud Light s inclusive ad campaigns are good for business, experts say

For Bud Light in particular, reaching a new audience is crucial, Alissa Heinerscheid, vice president of marketing at Bud Light, said in a recent podcast interview.

Bud Light s LGBTQ2S+ campaigns good for business: experts

The phrase get woke go broke, employed by some conservatives on social media, suggests that brands which employ inclusive campaigns are angering a significant enough portion of consumers to lead to a material drop in sales. But experts say that inclusive campaigns are, in fact, often lucrative for businesses, serving as an important tool to reach key demographics.

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