AI-generated copycats have come for the cookbook industry kcrw.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from kcrw.com Daily Mail and Mail on Sunday newspapers.
It used to be that the way for an amateur cook to get a cookbook deal was to reach out to publishers and pitch their idea, then wait for the reply – usually, a rejection. Now, thanks to social media, publishers are contacting popular Instagramers who are creating original content, and asking them if they are interested in writing cookbooks.