Land of the giants
Land of the giants
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A series that takes us into the worlds of tech superstar companies
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A series that takes us into the worlds of tech superstar companies
Chances are, within the last 24 hours, you’ve searched for something on Google, checked in on friends on Facebook, ordered that bottle of oil on Amazon, tapped out a message on your phone, tablet or other device, and finally, sat back, turned on Netflix. and chilled.
Big names
The Gang of Four (or Five, in some fomulations) known to the investment community variously as FAANG (give or take Apple) or GAFA, comprises the entities that we think of as Big Tech. As of late last year, they had a combined market capitalisation of USD 5.6 trillion and (based on my back-of-the-envelope calculation) employ some 1.12 million people worldwide.