be able to be used in p d perpe. what else is vital in a.i.? we can negotiate day rates or the rate used for that rate of pay. that s okay. however, they re entrenched desire, to use that content in perp tutsi not acceptable to us. we want to put fences around use of that consent as well as regard for the limited use of that. reporter: you hear bob iger out in idaho saying really they just haven t figured how how to make streaming as lucrative as hoped it would be. really the money isn t there. your response? the money is there. i counter that money is there and creeping over into tv actually as well and trying to harness this huge machine, which for them is future of profits.