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Since its founding in Grasse in 1985, the French manufacturer has established itself as a key player in fragrance composition. Acquired by Croda in 2021, Parfex has initiated a major investment program to develop its innovation and production capabilities. As the spearhead of the group’s Fragrance & Flavors division, the company intends to draw on the centuries-old tradition of Grasse perfumery and the Croda’s international network to develop its global footprint while embracing.
It’s been a week of beauty companies forming alliances across Europe. Last night in Brussels, L'Oréal Groupe, Beiersdorf, Givaudan, IFF, KIKO Milano and Ancorotti Cosmetics joined hands to launch the Value of Beauty Alliance and highlight the industry’s impact on the European economy and beyond.