those people looked at him and said screw you, dude. and then trump gets elected and this deregulatory environment is only going to be hurt. here s what they re being none of this payday lending activity would exist if there weren t a need for it. we re talking about the symptom. the cause is that half the country can t access $500. if we regulate financial institutions, then you ll have access to no money, which, of course, is an absolute lie. the same lie they tell about why wall street needs to be more lightly regulated. let s talk about what that money is. if your car breaks down and you need to go to work and you don t have money to get it repaired, you cannot earn a living. this is not people borrowing money to get jewelry. this isn t people borrowing money to take a vacation. generally it s people borrowing money to keep their lives together. and we used to call this loan sharking, not payday lending.