There s little doubt that the pandemic has hit women-owned businesses harder. Women are more likely to own an operation in the harder-hit service sector and bear the burden of increased child care. There are only so many hours in a day. So do the math that s less time to put toward their business, says Jill Sasso, vice president of human resources and governance programs at the Women s Business Enterprise National Council, a nonprofit for certification, resources, and advocacy for women-owned businesses.
Sasso was one of a group of seasoned entrepreneurs and experts who came together Thursday to discuss opportunities for women-owned businesses in an Inc. National Small Business Town Hall stream event. The panel was moderated by