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How Broadcoasters LED screens are lighting up the Mumbai coastline

The OOH advertising platform claims to have the only LED screens on waters in India. 06 Apr, 2021 - 08:21 AM IST     |     By Anupama Sajeet     MUMBAI: What started as a seed of an idea to explore India’s vast coastline as a marketing medium led to a whole new and unique concept of having LED hoardings over water. Launched in 2017, Zen Digital Media is an Indian start-up co-founded by Sanjay Raval and Payal Raval and Broadcoasters is one of its first products to go live this month. The novel OOH set-up uses a customised, self-propelled vessel to carry high resolution LED screens with auto-brightness sensors along India’s coastal areas as an advertising platform, showcasing various formats of eye-catching static and video content. 

Indiantelevision com s The Ad Linx Reporter dated 5 April 2021 - Global and Indian advertising news, information and data at your fingertips

Indiantelevision com s The Ad Linx Reporter dated 5 April 2021 - Global and Indian advertising news, information and data at your fingertips
indiantelevision.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiantelevision.com Daily Mail and Mail on Sunday newspapers.

Zen Digital Media launches creative platforms Broadcoasters and Beach And You

‘Broadcoasters’ is the largest and the only LED screens on waters in India Delhi, March 17, 2021 Zen Digital Media has launched two new platforms for brands and creative artists ‘Broadcoasters’ and ‘Beach And You (B.A.Y)’, to experience seamless interactions bringing in a new age of story-telling. ‘Broadcoasters’ is the largest and the only LED screens on waters in India. With massive and dynamic screens on customized vessels, it is an unmissable medium of messaging, aimed towards every niche of the audience. Advertisement Keeping in mind the paradigm shift in media consumption, ‘Broadcoasters’ will offer creative media solutions that are highly interactive. With a focus on four E’s - engage, entice, excite, and educate, this platform offers to reach out to the audience with the power of advertising and social messaging. Two of the many distinctive core features include Over-the-air (OTA) real-time content updates

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