Tencent is deepening its collaboration with international card organizations including Visa, Discover Global Network (including Diners Club), JCB, and Mastercard, in order to further improve overseas users digital payment experience in China. The
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The Coca-Cola Company owns 1,901 trademarks. You can probably guess some of them – Sprite, Fanta, Enjoy Yours. There s loads you probably can’t – Joy To The Lemons, Pay Like A Boss and Gutsmack, for example. (You might wonder how much competition there would reasonably be for Gutsmack but whatever – Coke got there first.)
“Trademarks are usually metaphors of one kind of another,” reckoned the Oscar-winning graphic artist Saul Bass, someone who knew a thing or two about branding. “And are, in a certain sense, thinking made visible.” Related Story
Trademarks count for a lot of thinking made visible in the luxury watch world too, where competition is everywhere and point of difference is everything. Convincing customers that you – and you alone – have exclusivity over a particular material is a big deal.