in this struggling economy there are lots of shoppers hunting for bargains that has created a business boom where you might not expect it, pawnshops. rick leventhal, this is interesting, not just the economy that is driving this pawnshop surge, right? right, reality tv, go figure. shows like pawn stars and storage wars sparking interest in finding value in old stuff. gold pushing people to cash in. when you need money pawnshops can be a viable option that means more products on the shelves and more deals for holiday shoppers. pawn store owners say they might be america s best kept secret great way to get discount shopping with legitimate bargains sometimes half off on video games, jewelry and electronics.
very much for being with us. my pleasure. heather: with just weeks before most americans start exchanging gifts, some shoppers are now finding they can easily turn their old valuables into new presents. rick leventhal is following this story, live from our new york newsroom. rick, the economy is just one factor driving the pawnshop surge. reporter: right. some credit reality shows like pawn stars and storage wars for helping to spark business. people may not had considered how much their stuff may be worth. skyrocketing price of gold is pushing people to cash in. tough economy pawnshops can provide a means to generate cash. more products on the shelves and more deals for holiday shoppers. store owners say they are america s best kept secrets for deals offering discounts greater than typical retail outlets sometimes half off on video games, jewelry and electronics. one store in brooklyn reports