The breakfast cereal giant is supporting The Natasha Allergy Research Foundation with funds to help eradicate the food allergies that impact millions of Brits.
Significant knowledge gaps make it difficult to accurately identify risk factors and predict the severity of allergic reactions to food, according to a review published in Allergy. Led by Paul J. Turner, PhD, BSc, BM, BCh, MRCPCH, FRACP, reader and clinician scientist in pediatric allergy and clinical immunology, faculty of medicine at National Heart & Lung Institute of Imperial College
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MILWAUKEE, May 13, 2021 /PRNewswire-PRWeb/ World Allergy Organization (WAO) will host World Allergy Week from June 13 to 19, 2021, to raise awareness of anaphylaxis risks, triggers, treatment, and prevention. Anaphylaxis is a serious allergic reaction that comes on suddenly and severely after exposure to allergens, most commonly food, drugs, and insect venom, and can be fatal.
Anaphylaxis is an allergic reaction that involves the airway, breathing, or circulation (ABC). Features of anaphylaxis include asthma-like symptoms, low blood pressure/fainting, confusion – usually in the context of more typical symptoms of a mild allergic reaction, such as hay fever-like symptoms, itchy skin rash (hives), swelling of the lips or face, abdominal pain or vomiting. Anaphylactic shock is the most severe presentation, in which insufficient blood is circulating around the body, resulting in collapse.