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We are fortunate beyond belief to have John De Fries at the helm of the Hawaii Tourism Authority (HTA). He has designed and implemented a resilient path forward for Hawaii tourism based on a long-term holistic vision.
The concept of Sustainable Tourism has been at the forefront of strategic and operational planning for decades. However the emerging paradigm shift is towards regenerative tourism.
Among other changes, the head of a leading Hawaii tourism association is calling for mandatory certification in Native Hawaiian culture for all hospitality industry employees.