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One of the very early pieces of business advice Karen Yates and her then 23-year-old daughter, Ellen, were given in 2014 when they launched their Northern Ireland-based accessories brand, Taylor Yates was: “Just make sure it doesn’t look like some sort of mother/daughter hobby.”
With more than 20 years of experience on the design and marketing side of fashion retail herself, coupled with Ellen’s degree in fashion business management, 55-year-old Yates was surprised and frustrated to be patronised in such a manner. It’s not as if the duo were crocheting tea cosies handbags are a billion-euro business and the pair’s combined skill set meant they were well placed to take a piece of this luxury pie for themselves.
SHARING OPTIONS:
For many of us, business casual has been replaced with loungewear once again as we continue to work from home. Supporting Irish is more important than ever, so here is a list of a few Irish-owned companies for all your active and loungewear needs. Whether you’re on the go, working remotely or trying to squeeze in that home workout, check out these Irish brands online for some inspiration!
FitPink Fitness
FitPink Fitness pride themselves in providing functional, yet flattering active wear pieces. FitPink Fitness launched their first collection in 2019 and are based in Donegal. All items are sweat-proof, moisture-wicking and dry fast which means they will be perfect for a quick walk on your lunch break. Their leggings are squat proof, have pockets for your phone or keys and cater for sizes 6-18. FitPink Fitness also stocks a wide variety of hoodies, jackets tops and shorts.