Document creation and management have a big impact on the day-to-day life of a knowledge worker and subsequently on a company. Generating documents is a time-staking process with the average employee spending approximately 50% of their time creating and preparing documents
[1].
Despite this time investment, approximately 83% of employees recreate documents that they cannot find on the company network
[2]. All of this time spent creating and recreating brand documents is estimated to cost a company R20 000 to over R300 000 per annum.
Yet, many companies do not have content governance systems in place to manage brand templates, documents, presentations or content which results in duplication of work, employee inefficiencies, inconsistent branding and increased workloads particularly for the IT and branding departments. The value of having the correct brand assets easily available when they are needed extends beyond improving employee inefficiencies, it also improves customer and e
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Whilst the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships.
While the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships.