"Everything about moving liquid is an industry that has been working pretty well since the prohibition of alcohol ended," opened Paul Weaver, director, and head of cannabis at the Boston Beer Company Inc. (NYSE: SAM), as he stood under the dazzling lights of the
America’s love affair with hard seltzer began back in 1993 when Coors Brewing Company launched a carbonated beverage, Zima Clearmalt that was marketed as an alternative to beer. Now, three decades later, seltzers are losing the booze and adding another popular ingredient: cannabis.
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