The Paul Mescal Effect is main factor for sales boost of GAA shorts live95fm.ie - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from live95fm.ie Daily Mail and Mail on Sunday newspapers.
Gordon Deegan
The ‘Paul Mescal effect’ has been credited with contributing to a 20 per cent increase in the sales of O’Neills shorts in 2020.
According to O’Neills director, Paul Towell, the 20 per cent sales increase of O’Neills shorts last year “was one of the few bright spots in a very difficult year.”
The sports brand enjoyed a sales boost after Sally Rooney’s ‘Normal People’ break-out star, Paul Mescal made the €20 O’Neills shorts one of the most sought after fashion items of 2020.
The former Kildare minor football captain was photographed out and about during 2020 sporting his O’Neills shorts before wearing them for a GQ cover photo shoot last Autumn.
Mescal effect sees 20% jump in sales of O Neill s shorts hoganstand.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from hoganstand.com Daily Mail and Mail on Sunday newspapers.
The Paul Mescal effect kicked off surge in O Neills shorts sales sundayworld.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from sundayworld.com Daily Mail and Mail on Sunday newspapers.
Rise in sale of O Neills shorts due to Mescal effect
Updated / Tuesday, 16 Mar 2021
18:06
Sally Rooney s Normal People break-out star, Paul Mescal made the €20 O Neill s shorts one of the most sought after fashion items of 2020
The Paul Mescal effect has been credited with contributing to a 20% increase in the sales of O Neills shorts in 2020.
According to Director with O Neill s, Paul Towell, the 20% sales increase of O Neills shorts last year was one of the few bright spots in a very difficult year for the sportswear brand.
The sports brand enjoyed a sales boost after Sally Rooney’s Normal People break-out star, Paul Mescal made the €20 O Neills shorts one of the most sought after fashion items of 2020.