Cryptocurrency, social media, and celebrity or influencer endorsements have all been top of mind recently, including for advertisers. A newly filed lawsuit is asking a federal court to.
Newly files lawsuit Huegerich v. Gentile alleges misleading promotion and sell EMAX Tokens, cryptocurrency digital assets, while failing to adequately disclose material connections between EthereumMax and the Celebrity Defendants endorsing EMAX.
A group of EthereumMax investors have accused Kim Kardashian, Floyd Mayweather, and Paul Pierce for promoting a cryptocurrency that fell by 98 percent causing losses. An investigation has been initiated into the case.