Feb 4, 2021
SPONSOR
The Arbor Collective celebrates its 25
th year anniversary with the world premiere of its new documentary “Crossing the Grain” on Thursday, February 4, 2021 at 9:00 PM EST/6:00 PM PST. The premiere of “Crossing The Grain” can be watched on Arbor’s website at https://www.arborcollective.com/crossing-the-grain-25-year-video and features a short preshow with co-founder Bob Carlson and team riders Bryan Iguchi, Marie-France Roy, Shuriken Shannon and Amelia Brodka, previewing the movie and making a special team announcement.
In 1995, two friends launched Arbor to make environmental conservation the guiding principle in the production of their snowboard and skateboard products. Arbor would become the first action sports brand founded to focus on sustainability, and formally commit to donating a portion of sales to the conservation of the environment. The story of how Arbor got from this idealistic start to the brand it is today has never been told.
Jan 12, 2021
SPONSOR
Giro Sport Design, the leader in high-performance snow helmets and goggles, today announced that Josh Reid has joined the team as the Giro Snow Brand Manager. Reid will oversee all aspects of snowsports marketing communications, advertising, and public relations while also boosting Giro’s global brand image by managing creative content production, generating marketing collateral, and liaising with international distributors.
“We’re excited to welcome Josh to the Giro team as he brings such an incredible depth of solid brand and marketing expertise to drive our snow business to the next level,” remarked Rob Wesson, Vice President and General Manager of Giro. “Josh shares our passion for all things snow and, most importantly, knows how to establish and deepen the relationships we have with our customers, retailers, and distributors worldwide.”