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Report: Environmental sustainability in demand, but consumers are confused by brand promises

New survey from Nature and The Lab shows more consumers will stop purchasing products and services from brands that aren't supporting environmental sustainability yet they're confused by what brands are saying

Paul labagnaraChris okeefeTabitha kellyJustin connallyLab melbourne behavioural scienceConsumer commissionAustralian competitionLab melbourne behavioural science leadChriso keefeMarket researchEnvironmental sustainabilityRand strategy

In praise of modern dad: New research explores complexity of fatherhood

In praise of modern dad: New research explores complexity of fatherhood
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Paul labagnaraLab co founder

The Lab finds NRMA is Australia s most socially responsible brand

The report names Australia’s best and worst brands for corporate social responsibility (CSR). The report conducted a text-only analysis of 190 brands on owned and earned channels, which included websites, articles, socials and forums. Comments from the general public were included as well. In total, more than 6.8 million online mentions were examined, with 198,382 mentions relevant to CSR. ADVERTISEMENT Each brand was assessed against six “Dimensions of Good”: Supply Chain, Sustainability, Product, Ethics, People and Community, and Privacy, Data and Tech. Each dimension was treated equally for the purposes of the final score. To get the final score, each brand was then rated across four weighted elements and rated out of 100. The elements were: sentiment (40%), proportion (30%), engagement (20%), and volume (10%).

United kingdomPaul labagnaraSupply chainAre mediaEvents queenslandAustralia projectஒன்றுபட்டது கிஂக்டம்விநியோகி சங்கிலிஉள்ளன மீடியாநிகழ்வுகள் குயின்ஸ்லாந்துஆஸ்திரேலியா ப்ராஜெக்ட்

Honesty and more financially ready the priority for Australians post COVID, study finds

Taking things for granted The Lab co-founder, Paul Labagnara, said the research shows there is an opportunity for brands to step-up and fill the gaps that Australians were missing pre-pandemic, to showcase trust, expertise and a willingness to serve the Australian people. “COVID has provided an opportunity to find perspective. On one hand, we have seen a huge rise in the notion of the appreciation of what people have, including the smaller things in life and a promise to themselves of not taking things for granted. Almost 50% of Australians want to spend more time with loved ones and family and are focusing on care, consideration, and connection. On the other hand, there are Australians who want to let loose and live in the now – they don’t want to wait, they want to do more.

Paul labagnaraAustralia projectஆஸ்திரேலியா ப்ராஜெக்ட்