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May 19, 2021 AUSTIN, Texas May 19, 2021 Austin-based western brand Tecovas took a cowboy-sized leap forward with the addition of Elliott Hill, a former Nike executive, to their board as a Director. Hill served as Nike’s President of Consumer and Marketplace before retiring in 2020 after 32 years at the company. Hill’s experience managing Nike’s end-to-end direct-to-consumer and wholesale strategies will be a valuable foundation for counsel to a brand that was the first in its category to adopt the direct-to-consumer sales strategy. “Over the past couple of years, I have been lucky to get to know Elliott as a friendly advisor and I’m thrilled to now have him as an official member of the Tecovas board,” said Tecovas’ Founder & CEO Paul Hedrick. “His Nike experience speaks for itself, and his passion for people and his leadership instincts are second to none all of which is invaluable for a young and growing brand like Tecovas. We are very fortunate to have him a

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