Meet the Yuppiechef founders who will score in a R460 million takeover by Mr Price Business Insider SA
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Yuppiechef founders Shane Dryden (left) and Andrew Smith in 2014. Photo: Yuppiechef
Mr Price is buying Yuppiechef in a deal worth almost half a billion rand - in cash.
A US hedge fund owns a minority stake in the online retailer, but the main beneficiaries are thought to be the company s three directors.
The two founders started Yuppiechef on the side in 2006, and it took years before they earned money from it.
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After starting Yuppiechef in a lounge in a middle-class Cape Town suburb, and waiting years for it to take off, the founders of the retailer have finally hit a massive pay day.
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