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Google’s search choice screen had virtually no effect on search market share, perhaps by design
Auction participants say the model favors ad-heavy search engines and redirects their profits to Google.
George Nguyen on February 17, 2021 at 8:00 am
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Google’s search choice screen was introduced nearly a year ago. It was created as a way to appease the European Commission after it fined the company €4.3 billion (roughly $5 billion), the largest antitrust fine the commission has ever imposed.
Looking at a chart of mobile search market share in Europe, you wouldn’t be able to tell that the sector is any more competitive now than it was before Google launched the search choice screen.