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A steel pipe maker connects to oil rigs via ecommerce
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Selling its manufactured pipes directly to oil-and-gas industry customers, Tenaris upgraded its business model with a digital commerce platform that expedites transactions and shares critical information collected from broadly dispersed global operations. The overall effect, Tenaris says, is to make the manufacturer stand out with better and faster service that oil-and-gas and other types of companies need to compete. Above: A Tenaris worker checks pipes marked with tracking codes.
For the past several years, Tenaris S.A., a global manufacturer of steel pipes and related items with $7.29 billion in 2019 sales, has been building out a program it calls Rig Direct® that sells and delivers its products directly to its oil-and-gas industry customers’ oil production sites.