Popular culture. To say pop culture, it is more than that. What im trying to do the site is go into detail with how Popular Culture impacts politics and sports and other arenas. It is not just popculture. What we have on the site are stories about popular music, sports biographies, history of media entities. Newspaper histories. There are a range of things. Thats what i envisioned when i formulated the site. It shows rumble riles sensors. We will come back to that. Step back. Why did you do this . This is a second career for me. I spent 30 years working in public policy. Working on environmental public policy. In 2006 and 2007, i started to think about other work. I came up with the idea the web was so intriguing, i thought about going into the web and starting something that could be a small business. I took some free time and money. I hired a young husband and wife team. They have an outfit called mind storm they helped me build the site. They did the coding. Im not scared of coding,