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4 Tips For Starting Or Reinventing A Business In Tough Times Richmond Times-Dispatch (VA) Think the best time to start a business is in a booming economy? Maybe. But some of the biggest business success stories in recent decades actually came from a good idea hatched during a recession. Consider these names: CNN, Uber, Airbnb and Square. There are many more. The effects of COVID-19 are forcing existing businesses to reinvent themselves, and some of today s most significant business obstacles will spark new startups offering innovative solutions. With the pandemic quickly shifting consumer behavior, more than $3 trillion is expected to be lost or moved to the businesses best prepared to exploit the possibilities, according to a November 2020 Accenture analysis.

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