online competition, this entrepreneur has found a way to keep his customers coming back. john is going to be so jealous. oh, my gosh. oh, my gosh. kind of light painting, they call it. which these amateur photographers get together, they have one thing on their mind, who took the best photos, where, and how they did it. i have never done that before, so it s like, it s so exciting. for mark, the owner of california based paul s photo, gatherings like these have been the secret weapon that have kept his small camera shop in business while so many others have had to shut down. is everybody having fun? i m having fun. good. we re like the cheers of camera stores, where everybody knows your name. and we really have a good time with it. that s the secret. paul s photo isn t run by paul anymore. mark, his son, is now calling the shots, and pulling in the