Page 5 - Patty Austin News Today : Breaking News, Live Updates & Top Stories | Vimarsana

i was an nbc reporter between 1976 an 1983, despite looking much too young to have been an nbc news reporter between 19 is it 6 an 1983. 1976 an 1983 and it was sometime during that period when, for the first time, the networks learned that the evening newscasts could make money. before that, they were in effe effect, loss leaders, if you know that term from business. william paily didn t care how much money douglas edwards lost, how much money walter concrete lost. it was cronkite lost. it was a way to get people in the store, it was a way to give cache to the entire network and this is a network that about to put the beverly hillbillies on, so we could have used some cache. one of the worst things that ever happened to the quality of journalism, was that moment or those series of moments when the accountants went down to the editorial offices and said, look, we can tell the times for even more than we re selling it for now. the evening news can make money. from that

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