tatistics and sales figures show that Cabernet Sauvignon is the wine most favored by the American consumer. And while I often adhere to the old refrain “lies, damn lies and statistics” as uttered first by Mark Twain, I have no reason to quarrel with the numbers. Having said that, my anecdotal evidence in a thousand conversations, and more, with wine drinkers, is that the most popular red variety is surely Pinot Noir. Especially amongst wine folk here in the Roaring Fork Valley.