Little Black Book, INNOCEAN Berlin’s creative copywriter shares how growing up across Egypt, Abu Dhabi, Canada and now living in Germany has changed her perspective of humanity for the better, writes LBB’s Nisna Mahtani
Little Black Book, New campaign by DDB Berlin uses numbers of the state-owned lotteries as access codes for independent journalism in Russia, Turkey and Brazil
“We don’t buy advertising,” tweeted Tesla chief executive officer Elon Musk in 2019. Note the wording – he doesn’t “buy” it, he earns it. And that’s how Tesla became the biggest electric vehicle (EV) brand in (and out of) the world. The Drum investigates as part of its latest Deep Dive, Marketing Secrets of Fast-Growth Brands.