gas prices on the rise, but so our food prices. they are hitting consumers hard but they aren t making farmers any richer. instead they are actually getting squeezed by all of this everything from more expensive fertilizers to fuel, to the higher cost of labor and supply chain issues. the head of ecology hd service, national wholesaler based in believe southeast, iowa. joe, we welcome you to the program. i think people want to wrap their minds around this. they don t understand my gas prices go up like they do and when they come down. these high costs are hurting al of us. so explain. food prices are higher right now , but that doesn t make a guy like you richer. you re actually feeling the pinch, why? we are feeling the pinch. thank you for having me here on this wonderful st. patrick s da holiday. i think we can all agree that w can get behind that.