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The giving season s new song - CSMonitor com

Appeals for charity, especially from Thanksgiving through New Year’s, may work better if those in need are able to control their story.

How Do Donors Respond to New Messengers?

What Happens When the People a Charity Serves Tell Their Story to Donors? A Real-Life Experiment Aimed to Find Out

When the people a nonprofit serves tell their own story to donors, does it make a difference? A fascinating experiment put that question to the test. Jess Crombie and David Girling, researchers from the University of East Anglia in Norwich, England, worked with staff and volunteers at Amref Health…

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