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Selling mangos is about selling the flavor and experience
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Mission Produce Enters the Mango Category
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Mission enters mangoes full-time
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Avocado giant Mission Produce has launched a year-round mango sales programme.
The US-headquartered company will draw on its ripening expertise and distribution network to deliver mangoes to customers around the world.
The programme will complement Mission’s work in the avocado category, according to Steve Barnard, chief executive and founder of Mission Produce.
“Mangos offer a long runway with a lot of opportunity – as the number one consumed fruit in the world, adding mangos to our portfolio is a natural addition as we expand our footprint worldwide, without losing focus on avocados,” Barnard explained.
March 5, 2021
Mission Produce Inc., a world leader in sourcing, producing and distributing fresh Hass avocados, announced a year-round mango program. In true Mission form, it will be among the first to incorporate ripening and distribution on a global and national scale through its advanced network.
“We’re entering the mango category today as we did the avocado category almost 40 years ago in a way it never has been done before,” said Steve Barnard, CEO and founder of Mission Produce. “Mangos offer a long runway with a lot of opportunity as the No. 1 consumed fruit in the world, adding mangos to our portfolio is a natural addition as we expand our footprint worldwide, without losing focus on avocados.”