AI modules transform the winery’s 2D character, Purple Paradise, into an interactive 3D AR avatar – Immersive agency Rock Paper Reality (RPR) is collaborating with […]
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– Paso Robles winery Chronic Cellars is encouraging enthusiasts to get their ‘game on’ with the debut of an interactive, gamified augmented reality (AR) experience. Available now, adventure seekers and wine enthusiasts alike can purchase a bottle of Chronic Cellars Purple Paradise, scan the QR code with their phone from the Chronic Cellars’ website chroniccellars.com/ar/ or from the bottle, and then scan the label on the bottle to watch Purple come to life with augmented reality.