The In-House Life: Emma Perkins, Lego
Creatives moving to in-house agencies is a continuing trend in advertising and marketing. Here we hear from Emma Perkins, head of Lego Agency EMEA, about the pros and cons she has found from moving client-side 15/02/2021 8:29 am
Emma Perkins has been head of Lego Agency EMEA since 2017, where she leads a London-based team of 55. Previously, she had worked at leading advertising agencies including CDP, Cheil Worldwide, Saatchi & Saatchi X and MullenLowe London, where she was ECD. Here, she talks about the difference between working in-house at a brand compared to at an external agency.
This interview forms part of a series from the In-House Agency Leaders Club, created by consultancy WDC and ex-CR editor Patrick Burgoyne, which will explore the unique opportunities and complications of working in-house.
Trends of 2020: The year in advertising
We look back at a year when the advertising industry was shaken to its core and when calls for change could no longer be ignored 14/12/2020 9:23 am
Advertising in 2020 started with a spring in its step with the return of This Girl Can with an ad that provided a fuller picture of exercise and sport (cramps and all), and Starbucks announced as the winner of Channel 4’s Diversity in Advertising award with its ad that aimed to explore trans experiences in a nuanced way. Oh and of course Burger King grossed us out with its Moldy Whopper in February.