Shares
Vegan chain By CHLOE will rebrand as Beatnic following a lengthy legal battle over its name. The new Beatnic chain will maintain a fully vegan menu but the branding will transition with a new Beat Generation-inspired logo, packaging, and messaging, scheduled to be completed by September 2021. The chain’s new name is inspired by the flagship location of By CHLOE, which opened in 2015 in the Greenwich Village neighborhood of New York City known as a Beatnik hangout in the 1960s.
“There has been a magic to this concept since the first day on Bleecker Street,” Greg Golkin, Managing Partner of Kitchen Fund and an investor in Beatnic, said. “While the Guac Burger and Quinoa Taco Salad have cult-like followings, the brand’s audaciousness and eccentricity are what set it apart. The new name will celebrate that progressive spirit while reaffirming a commitment to an accessible vegan experience.”
After opening in July 2015, By Chloe grew in popularity and expanded to 14 stores.
BC Hospitality Group, parent of vegan fast-casual By Chloe, has agreed to sell the chain out of bankruptcy, but the buyers won’t be able to use the name.
As part of the deal, an investor group including QOOT International, Kitchen Fund, Lion Capital, and Bain Capital Double Impact Fund would purchase the assets for $333,000, plus the assumption of liabilities, and an additional $30,000 if the closing doesn’t occur on or prior to March 19.
However, the group wouldn’t be able to operate under the name “By Chloe” after a judge ruled that BC Hospitality wasn’t allowed to sell the trademark without the permission of co-founder chef Chloe Coscarelli.
Court of Appeals: Lake Minnetonka murder-suicide liability case against Park Nicollet should be tried before a jury Malpractice case can proceed in Brian Short s fatal shootings of family, himself, court says. February 16, 2021 6:37pm Text size Copy shortlink:
The state Court of Appeals reinstated a medical malpractice lawsuit Tuesday against Park Nicollet Clinic over the care provided to Lake Minnetonka businessman Brian Short in the weeks before he shot his wife, three children and himself in 2015.
The court ordered the case back to Hennepin County District Court for trial on the medical malpractice and wrongful death claims filed by a family trustee. A Hennepin County judge had previously granted Park Nicollet s request to dismiss the case without trial.